Whisky Live Paris
Craft, storytelling, and lessons in design.
There’s something electric about Whisky Live Paris. It’s part trade show, part festival, and one of the best places to see how brands are telling their stories. Walking the floor this year, it was clear again that drinks branding isn’t just about a label or a logo. It’s about craft, story, and experience. And the smallest design decisions often make the biggest difference.
Our work in the wild
There's nothing like seeing our work come to life.
anCnoc’s new identity and packaging stood tall on the global stage for the first time.
Stades Rum debuted its refreshed brand identity with confidence.
Ardnahoe, now in its second year as a stand-alone brand, carried real presence.
Glenglassaugh and Glendronach brought our below-the-line work to life, proving that design doesn't stop at the studio, it's only complete when it's lived and experienced.
Brand beyond product
A lot of buzz in Paris product-led: cask-finishes, rare releases, limited editions. All exciting, but sometimes at the cost of the bigger picture.
A whisky shouldn't just be a liquid in a glass. It's heritage. It's character. It's values. It's imagination.
The brands that stood out were the ones that created experience - where every detail, from the welcome to the visuals, reinforced what the brand stood for and those pouring knew how to deliver the brand story intertwined with product story telling.
Our takeaways
Experience matters. The busiest stands were the ones that felt open, ergonomic and easy to navigate. When the design flows, so does the energy.
People make the brand. The most memorable interactions come from ambassadors who genuinely loved their whisky. Authenticity beats any script.
Lead with story, not specs. A new finish is interesting, but what's unforgettable is how you make people feel, that's what people remember.
This year's Whisky Live acted as a reminder than storytelling, experience and detail are what people remember. The same is true in design, the goal isn't to impress in the moment, but to create a memory and a connection that lasts. That's what sets a brand apart.
If you want your brand to cut through, let's talk.