Hunter Laing & Co.
A family tribute
When the Port Ellen distillery closed in 1983, the Laing brothers’ grandfather laid down some of their final casks. In December 2020 Hunter Laing chose to commemorate their grandfather – and the original distillery – with a limited release of this, his favourite whisky.
Welcoming in a new generation
Sought after by collectors and whisky fans, Eidolon is the first in a luxury collection of three releases. Hunter Laing asked us to tell the brand story and create a packaging experience; one that is worthy of the family history, Port Ellen distillery, and the liquid’s rarity.
The name Eidolon has a dual meaning. An idealised person or object, and ghosts or spectres. The latter references the ghost distillery of Port Ellen and the former, its history and esteemed reputation within the whisky industry.
Eidolon’s packaging is unusually modern for the mature single malt market. The ‘sacred geometry’ aesthetic highlights the passing of time and the patience involved in waiting for the whisky to finally be ready to share. The design is intricately embossed on a foiled label and elegantly finished with a bespoke box.
Eidolon is a fitting conclusion to the era of the old Port Ellen distillery, and a fitting tribute to a beloved family member.
Double Gold Medal: The San Francisco World Spirits Competition’s Packaging Design Competition 2021