BELVEDERE TAKEOUT
Always First, Always Unexpected
Advocacy Strategy, Guest Journey Mapping, Experiential Assets, Activation Toolkit
The Challenge
Belvedere is a brand that sees education as a journey of curiosity, driven by originality, discovery and unexpected moments. But weighed down by past advocacy efforts that were highly technical, prescribed and a bit too linear for a brand that has creativity in its soul.
The Opportunity
Belvedere needed an advocacy platform that engaged creators and on-trade tastemakers in an unforgettable way. Designed for an audience who search for spontaneous and fun moments, and indulge in unimagined luxury and off-script moments.
Global Creative, Locally Activated
We created a modular, cost-effective toolkit that local markets could easily implement to deliver a consistent, luxury Belvedere experience worldwide. Not a rigid playbook, but a flexible system built for spontaneity and scale.
High Luxury Meets Low Key
Fast food isn't the first thing you think of when thinking about a luxury brand like Belvedere.
Which is exactly why it worked.
We partnered with iconic, cult-favourite fast-food joints across the globe's most cosmopolitan and creative cities. Places that make great food, have devoted followings, and offer the perfect off-script, unexpected backdrops for Belvedere to shine.
It's the collision of high luxury and accessible locations that made it unmissable. Belvedere didn't lecture. It showed up where its audience already loved to be and turned those spaces into something extraordinary. Lifting the curtain on unimagined luxury, encouraging unforgettable moments, and putting the brand at the heart of the party to ensure the audience remember Belvedere as the undisputed luxury vodka.
Made for the Moment
Multiple events have been activated across London and Paris, with more planned. Each one proving that luxury doesn't need to be predictable to be premium.
"This isn't advocacy as we've done it before. It's Belvedere showing up in the most unexpected places and giving our audience exactly what they didn't know they wanted. The toolkit gives our markets the freedom to be spontaneous while staying true to the brand. That's the magic of it."
— Matthew Pomeroy, Möet Hennessey Global Director of Education, Advocacy and Liquid Development