BOWmore x Aston Martin
Two icons, one vision
Global Travel Retail (GTR) Activation, Global Brand Experience and Brand Collaboration
The Bowmore and Aston Martin partnership is built on an enviable history of creativity, craftsmanship and a shared understanding of heritage. In 2022, they came together to celebrate time; unify the senses, and create exhilarating moments to savour.
We collaborated with the brands to tell this story through one lens and bring this dynamic partnership to life in the luxury global travel retail (GTR) space.
Legacies forged through time
Guests could immerse themselves in the partnership through the ‘Experience Legacies Forged Through Time’ video, developed by us from start to finish.
Prompting guests to begin is a replica push start button in Aston Martin cars. Guests are launched into the story of the two iconic brands being forged through time, beginning with the thunderous roar of an Aston Martin engine igniting followed by the peat fires of the Bowmore distillery firing up.
A graphic language of angular lines and the interweaving of traditional and modern materials, such as copper and carbon fibre, transports the vision of movement through time for both whisky and car manufacturing.
We created an extraordinary moment for consumers to immerse in the brands through the call to action: ‘Experience Legacies Forged Through Time’.
The prompt leverages the powerful synergies of both brands and connects consumers with moments that thrill the senses.
A race around
the world
From London to Frankfurt, Istanbul to Taiwan, we took ‘Legacies Forged Through Time’ around the world. But of course, one size definitely wouldn’t fit all.
From small departure gates to the world’s largest shopping terminals, our concept had to be implemented in very different locations, with very different specifications.
To achieve this, we challenged the concepts through sketches and renders, assessing how they would work in small, medium, and large airport spaces. The three finalised interpretations would become the inspiration to roll out across all other airport locations by Bowmore’s local installation partners..