Burnt faith

Think brandy; now think again

Brand Creation, Brand Strategy, Brand Identity, Packaging, Brand Home and Campaign

Brandy used to be an old drink for the old-boy network. The creative rules were set in stone and everyone played by them.

But that’s not the way Burnt Faith saw it. They pictured a new brandy for a new generation. A British brandy playing at the same level as the big Cognac names, but with a style all its own - a ‘brandy without boundaries’.

• MASTERS MEDAL, GLOBAL SPIRITS MASTERS

• Bronze, SAN FRAN WORLD SPIRITS

• Gold, American Craft Spirits Competition

• MASTERS MEDAL, GLOBAL SPIRITS MASTERS • Bronze, SAN FRAN WORLD SPIRITS • Gold, American Craft Spirits Competition

Burnt Faith’s Simon Wright had worked at drinks industry giants. He’d masterminded Hawkes cider and sold it in 2018 to Brewdog.

He wanted to turn brandy upside down and inside out. Pioneering a British brandy category for a cool, urban audience.

The first official UK brandy house, and the first distillation of brandy in London in 200 years. Bold thinking. Big ideas. We were in.

Now for something completely different.

In 2021, Burnt Faith had a great product and revolutionary vision. Now they needed everything else — brand strategy, proposition and visual identity. A bottle to put it in, a box for the bottle, and a brand home to help it spread its wings.

A gutsy attitude that said, write your own story - walk your own path - dare to be different.

All the old cues were redundant. The Burnt Faith brand needed to communicate British-ness, urban-ness, out-with-the-old-ness. It needed a visual language rooted in individuality and self-expression.

BURNT = BREAKING WITH TRADITION.

FAITH = TRUSTING YOUR OWN STYLE.

Design thinking was born out of the brand name. And everything from bottle to brand home mirrors this progressive posture — ultra-creative and self-confident; a British brandy without boundaries.

We wanted to create a bottle so beautiful, so iconic, that no one would want to throw it away. A bottle to be proud to be seen with, with a million and one uses before it goes anywhere near the recycling bin.

All materials were chosen to live on way after the last drop had been drunk. The stopper is made of glass, so the whole bottle can go through one recycling channel. Same goes for the box. No plastic, no bubble wrap, just cardboard — 100% recyclable, all in one place.