HAYMAN'S GIN

THE HOMECOMING OF FAMILY ENGLISH GIN  

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Brand experience, Brand home, Brand strategy, Consumer journey, Consumer research, Storytelling,
The Hayman family have been producing gin since 1863, with hospitality central to their ethos. From techniques and methods handed down through five generations, their gins hold true to tradition and historical recipes for a classically balanced English Gin style.
Their move to a period warehouse in South London opened up the opportunity to create an open working distillery offering visitors a welcoming experience at the heart of the process. The Home of English Gin was re-born – just a few miles from where it began in 1863.
Hayman's Gin Distillery Brand Home Design

COMBINING PRODUCTION WITH HOSPITALITY

Moving the distillery to its new premises in Balham, Southwest London — just four miles short of where the family’s first distillery opened — Hayman’s opened The Home of English Gin. An environment where production works seamlessly alongside hospitality, all elegantly housed within a period warehouse.

Hayman's Gin Distillery Experience
An urban location and an old building paved the way for a few challenges. The open industrial space had to operate seamlessly for production whilst integrating visitors and tours. We wanted to showcase the passion, expertise, and heritage of the Hayman’s brand in the environment alongside a modern functioning business.
Hayman's Gin Distillery Experience
We wanted guests to be welcomed into a warm contemporary environment, that embodies the passion, expertise and heritage of Hayman’s gin making with the feeling of being invited into a modern and aspirational English home, allowing visitors to feel instantly at the heart of the process.
Hayman's Gin Distillery Experience design
Hayman's Gin Distillery Experience design
London’s Favourite Gin Distillery on TripAdvisor
Hayman's Gin Distillery Bar Experience design

A warm family welcome is the first thing visitors receive. Miranda, Marjorie, and Karen — the three shiny copper pot stills named after beloved women of the Hayman family. 

The open house ambience of a glass entrance immediately immerses visitors into the distillery’s core where nothing is secreted away, the heart and soul of Hayman’s is displayed for all to experience.

Hayman's Gin Distillery Experience Copper Stills
Hayman's Gin Distillery Brand Home Design

The distillery lab is set in a modern comfortable kitchen space – the hub of any house gathering. Guests are introduced to the botanicals and recipes behind the gin range and insights into the experimentation prior to reaching production. A cosy lounge and bar area provides a comfortable space to relax and enjoy the finished product. 

A DESTINATION THAT GIN AFICIONADOS SEEK IN THE OUTSKIRTS OF LONDON. 

Hayman's Gin Distillery Experience

Hayman's Gin Distillery Brand Home Design

Hayman's Gin Distillery Experience design
Hayman's Gin Distillery Brand Home Design
The Home of English Gin is as modern and industrious as it is traditional, bringing the Hayman’s family values to the forefront and proving that it can be a very good thing when business is personal.