LINN HOUSE SUPPER SERIES
Not all secrets are meant to be kept
Experience Strategy, Visual Identity, Social Media
Tucked beside Strathisla Distillery on the banks of the River Isla sits Linn House: a meticulously restored Victorian manor made for people who take whisky seriously – even if hardly anyone knew it existed.
Our remit? Make it famous, fill every bedroom, and prove its long-term worth to Chivas Brothers.
The Challenge
Zero public awareness meant zero private bookings – and a question mark over Linn House’s future.
Chivas Brothers asked us to:
Cement its status as The Home of Whisky
Deliver an actionable plan that drives overnight stays
Generate talkability and revenue, fast
The Big Idea:
Linn House Supper Series
An experiential dining programme that distilled everything the manor stands: impeccable hospitality, rare drams, and stories worth sharing. We built a premium identity, social toolkit, and event assets to launch the series across every channel.
To keep the programme razor-sharp, we mapped three audience archetypes:
Taste Trekkers - lifestyle obsessives chasing flavour-first experiences
Novelty Seekers - wanderlusters hungry for off-grid moments
Drinks Travellers - industry pros and collectors craving insider access
A Burns Night Like No Other
Ecuadorian fire-cooking phenomenon, Ana Ortiz, turned the gardens into a living ember pit, pairing primal flavours with Speyside’s finest pours.
From Cornwall to Moray Coast
Jack Stein helmed a five-day residency during the Spirit of Speyside, plating shoreline-fresh seafood beside cellar-aged malts.
A Celebration of the Humble Pie
Nokx Majozi, Head Piemaker at Holborn Dining Room, led a five-night residency for the Glorious Twelfth, serving seasonal game and signature pies alongside Chivas whiskies and cocktails, blending Scottish heritage with modern flair.
Every menu spotlighted local, seasonal produce, powered by a regional workforce, and left a lighter footprint - proof that world-class indulgence can still mind its manners.
Full house, broad coverage. Every Supper Series sold out. Coverage spread from the Spirit of Speyside to The Daily Record, and across Instagram, TikTok, and LinkedIn - turning a hidden gem into Speyside’s must-do whisky experience.